BRAND IDENTITY
Amend Market started as a mobile pop-up shop, and has since become South Carolina's first sustainable refill store. The goal was to update Amend’s current brand, keeping minimalism in mind while adding a unique and fun illustration that shows the brand is approachable and uncomplicated. The illustration grew beyond the logo, becoming an iconic part of the brand. It's now seen on store signage, ceramic mugs, reusable dishcloths, and more.
